Top PPV Network Reviews

PPV, or pay per view, simply means that you only pay when a potential customer actually views your ad. This is also known as CPV or cost per view. When we refer to ppv we are talking solely about the companies which use adware to display ppv ads. Adware is a downloadable software which is usually installed by the user in exchange for something such as screensavers, online games, toolbars, etc. This downloadable software will then display ads in the form of popups or popunders whenever a user is online browsing.

Considering that we are only referring to PPV Networks which are utilizing adware, these will be the only companies that we rank. We will list some of the other PPV traffic sources but will not go into an in depth review.

We will list our top PPV Networks in order of profitibility from our experience. We weigh things such as amount of ppv traffic available, amount of competition which correlates directly with the actual cost per view, quality of traffic, conversion ratio, and overall ROI. Keep in mind that these are our opinions and others may experience varying results. We have listed the top PPV Networks below beginning with our most recommended and ending with our least favorite.

The Top PPV Networks

1. Traffic Vance – No surprise here. However, we are finding it more and more difficult to return an acceptable ROI with TrafficVance.  This is mainly due to the competition. They are by far the most popular of the PPV traffic sources and it definately shows in the bid prices.

Pros: Excellent traffic volume & excellent user base. There traffic converts better than any other PPV network in our opinion. This has a lot to do with the fact that Traffic Vance owns their user base and is not out buying traffic from other networks which can sometimes be viewed as junk traffic. Best user interface in our opinion.

Cons: $1,000 minimum deposit. This is both good and bad in my opinion. It’s tough on some that may not have the money to invest but it also keeps the rifraf out and the newbies that have no idea what they are doing other than driving up bid prices.  High competition thus higher bid pricing.

You may remember that we made a post regarding Traffic Vance now adding International traffic. This is in our opinion will put Traffic Vance leaps and bounds ahead of everyone.

2. Lead Impact – formerly Zango

Pros: The second most traffic behind Traffic Vance. Bid prices are relatively cheap compared to TrafficVance. Traffic converts relatively well, could be better but the amount of ppv traffic and the bid prices makes up for the inferior conversion rate. Our second highest ROI.

Cons: It is tough to get your ads reviewed at times. It can sometimes be days before ppv ads are reviewed if you don’t email them every time you set up a new campaign. As stated above, the traffic does not convert nearly as well as some of the other PPV Networks.

3. AdOn Network - Keep in mind that with AdOn Network your ads are being shown in a popunder window rather than a popup.

Pros: PPV traffic is very cheap compared to Traffic Vance.  Traffic converts relatively well. PPV targets start at just $.005.

Cons: Low traffic compared to some of the other networks. They do have a tendency to send some junk traffic from time to time.  You can check for junk traffic by running a report and looking for Partner ID 111211. You need to message your Rep. for approval every time you create new campaigns or else they will be pending for days.

4. Media Traffic

Pros: New PPV campaigns are quickly reviewed for approval. Traffic converts better than AdOn Network & Lead Impact.

Cons: Well, they didn’t get the nickname Media “NO” Traffic for nothing. Bid prices can also get quite high especially in relation to the amount of traffic that MediaTraffic has.

5. Linksador

Pros: PPV traffic converts very well. Not alot of competition at the moment. Quick ppv campaign approvals.

Cons: Very low amount of ppv traffic. User Interface is not the friendliest.

6.  Direct CPV

Pros: Well, they are #6 for a reason… we currently don’t have too many pros for DirectCPV. Keep in mind though that they are new and experiencing growing pains. They do have a decent amount of ppv traffic but we just haven’t found much to convert yet. Their user interface is much better now that they have re-done it so we will be spending a lot more time testing them. I just couldn’t stand the old cumbersome interface and refused to spend very much time with it.

Cons: Conversions seem to be lower than the others. New ppv campaigns can be pending for days if you don’t message your Rep. Our referrer stats are showing that they have been sending junk traffic from time to time.

7. Adoori – We don’t have much too report on them right now. Adoori is a new network in which we are just beginning our tests. We will report back with our findings once we have some history behind us.

You will notice that we did not rank Clicksor, AdBrite, MegaClick, or CPVMarketplace. This is intentional as we do not view them as true PPV Networks or PPV Traffic Sources.  These companies serve ads based on the publisher’s website content rather than a software app. being installed on the users computer. Targeting for these 4 companies is far inferior to the PPV Networks in which we have ranked above.

I wrote this up rather quickly and will be adding to it in the near future. Most importantly though, the rankings are based on our experience and our ROI, so it is a good baseline for most to base their ppv marketing decisions.

Technorati Tags: AdOn Network, adoori, Direct CPV, Lead Impact, media traffic, ppv ads, ppv campaigns, PPV Networks, PPV Traffic Sources, Traffic Vance, TrafficVance

Direct CPV Demographics

In continuation of our post regarding PPV Networks demographics originally posted Here, we are including the latest stats for Direct CPV below:

GEO breakdown of DirectCPV based on 12 million users:

• Over 50% – US
• UK 6%
• AU 4%
• Germany 3%
• France 8%
• Brazil 5%
• Mexico 4%
• Japan 4%
• India, New Zealand, Spain, Italy, Philippines are anywhere from 1-3%.

Unfortunately, this is all we have been able to come up with for DirectCPV.  Direct CPV is similar to AdOn Network & Lead Impact in that they do not own their entire user base. They are a relatively new PPV Network and their user base is growing daily.  Below you will find keyword pass through variables for Direct CPV:

{{vurl}} : viewed URL
{{random}} : random number
{{keyword}} : SE keyword
{{category}} : category
{{sid}} : affiliateId-said
{{afsid}} : affiliateId
{{afssid}} : said
{{sm_vurl}} : target URL

We have used Direct CPV with mixed results to date.  Traffic is rather low compared to some of the other PPV traffic sources but new users are being added daily. Their user interface use to be quite cumbersome and slow but they have since redesigned it and it seems to be working much better.

When you have found that profitable campaign on one of the other PPV traffic networks, it is definately worth while to give Direct CPV a try.

You can check out Direct CPV here: DirectCPV

Technorati Tags: AdOn Network, Direct CPV, DirectCPV, DirectCPV.com, Lead Impact, PPV Networks, PPV Traffic Sources

Lead Impact Demographics

In continuation of our post regarding PPV Network demographics originally posted Here, we are including the latest stats for Lead Impact, formerly Zango, below:

– 41% of users are age 45 and older, with 45- to 54-year-olds representing the majority.
– Emoticons are by far the most popular, with 50% of users citing regular usage, e-mail backgrounds (26%), (21%) round out the Top 3 most popular products.
– 79% of users download the online tools from home.
– Males are more likely to download weather tools and screen savers, whereas females prefer emoticons and e-cards.
– The majority of users (67%) are female.

Gender

• 64% male/ 36% female

Age
• 66% of users 35+
• 51% of users 25-54
• Median age of 42

Household Income
• Median Household Income of $83,874

Education:
• 60% have some college education

Audience

US 3.5 million
UK 800,000
France 500,000
Germany 525,000
Spain 300,000
Canada 325,000
Australia 150,000
New Zealand 50,000

This is the latest information in which we have for Lead Impact. Just like AdOn Network, they do not operate the same as Traffic Vance in that they do not own their full user base so knowing exactly where all of their users come from is an impossible task.

We have found Lead Impact to convert fairly well. Lead Impact does not currently have near the competition that Traffic Vance has so their ppv traffic is comparatively cheap.  From our experience, Lead Impact seems to have the 2nd most ppv traffic behind Traffic Vance.

Zango has had their problems in the past, but since Lead Impact has taken them over, we have found this to be among our top 2 ppv networks of choice

You can check out Lead Impact here: LeadImpact.com

Technorati Tags: Lead Impact, leadimpact.com, PPV Networks, ppv traffic, PPV Traffic Sources

PPV Bot Update

Just wanted to update everyone on the status of PPV Bot, (our PPV Campaign Optimization Tool) and our Advanced Members Training Area.

We are currently testing the app. with 4 accounts on Traffic Vance and everything is running smoothly. We will begin getting all of the servers in place this week and will start with beta testers next week.

We are not expecting beta testing to last much longer than one to two weeks max as we have most of the bugs already worked out.  The beta testing phase is more for taxing the servers and determining exactly how many box’s we will need to utilize in order for PPV Bot to run at optimal speeds. At this time we will also be asking for feedback for added features, etc.

So, we are looking at mid March before PPV Bot becomes available to the public.

Our initial offering will be for TrafficVance only but the other PPV Networks will be supported a short time after the initial offering. Our second PPV Network of choice to support will be AdOn Network with Media Traffic & Lead Impact following. Each new PPV Network module should take roughly 3 weeks to develop, test, and have ready for use.

As for our PPV Members Forum, we are undecided whether this will be released to the public or whether we will utilize it only for PPV Bot members. We take a completely unique approach to PPV Marketing, as many will tell you, and at this point we are not really sure that we want to release that information other than to a small group. We will be limiting access to PPV Bot to 50-75 members so this would be a small enough group in which we could release our information without much fear of saturation.

If you have not already done so, get registered to be a part of the Beta Test.  All Beta Testers will be offered a discount for their time when PPV Bot is ready for use. As for a pricepoint, this is still being discussed and nothing is set in stone as of yet.

Register Here

Technorati Tags: AdOn Network, Lead Impact, media traffic, ppv bot, ppv forum, ppv marketing, PPV Networks, Traffic Vance

AdOn Network Demographics

In continuation of our post regarding PPV Network demographics originally poster Here, we are including the latest stats for AdOn Network below:

Shoppers- some of the traffic comes from shopping adware.

Mostly young kids
Males 17-36, on social media and gaming sites

Need quick and easy offers

This is as much as we could gather for AdOn Network. They do not operate the same as Traffic Vance in that they do not own their full user base so knowing exactly where all of their users come from is an impossible task.

We have found AdOn Network to convert fairly well considering the demographics. And with minimum bids starting at .005, the ppv traffic is very cheap.  Also keep in mind that AdOn Network delivers your ads via popunder, not popup, so the ad is in front the prospects eyes when they close their browser.

You can check out AdOn Network here: AdOnNetwork.com

Technorati Tags: AdOn Network, AdOnNetwork, AdOnNetwork.com, PPV Networks, ppv traffic

TrafficVance Demographics

It’s always a good idea to know exactly what demographic you are targeting in your PPV Marketing efforts.  Following is the latest demographic release for TrafficVance.

63% married
60% with children
70% online every day
70% shopped online in the last 30 days

18-24 11%
25-34 17%
35-44 23%
45-54 19%

female / male population almost even

97% US traffic

A couple of things to keep in mind:

1. Remember our last post regarding TrafficVance and their International traffic efforts?  They will be adding to this substantially in the near future.

2. Remember that the majority of TrafficVance’s user base comes from gamevance.com.  Users agree to be shown ads in exchange for online games. What does this mean to you?  Well, most of these downloads are coming from kids, and remember kids have parents that spend time and money online.

We will be posting the remaining PPV Networks Demographics in the next couple of days so be sure to check back.

Technorati Tags: ppv marketing, PPV Network Demographics, PPV Networks, TrafficVance, trafficvance.com

TrafficVance Goes International

TrafficVance has announced that as of midnight on February 12th, all members wishing to target International traffic will now need a separate International account.

The International account will be separate from US accounts and will require a $1,000 minimum deposit.

TrafficVance has announced that as of now their main focus will be the UK, CA, & AU.  Jonathan has informed me that their International user base is relatively small at this time.  This seems to be their main focus right now and International users are being added at twice the rate of US users.  It was recommended to me to wait approximately 6 months for them to build up the user base.

This will open up a whole new world of opportunity in the PPV Marketing arena.

For more information visit TrafficVance.com

Please check back as we will be releasing some very valuable PPV Marketing Tips in the near future.

Technorati Tags: ppv marketing tips, PPV Networks, TrafficVance, trafficvance.com

An Introduction to PPV Marketing

What is PPV or Pay Per View Marketing?  I was first introduced to this form of traffic by Gauher Chaudhry and his product, Pay Per View Formula. He made an excellent argument about the pitfalls and shortcomings of affiliate marketing through Google’s PPC(pay per click) and talked about the wonderful benefits of this new method described as Pay Per View. As a long time PPC Marketer, I knew exactly what he was talking about regarding PPC. Being a long term customer of Gauher’s Pay Per Click Formula, when he decided to launch PPVF, I jumped at it.

PPV in a nutshell is Adware. Although we all associate this term with something bad, most of the PPV Networks are eTRUST verified. Users agree to be shown ads in exchange for something free such as screensavers, games, toolbars, etc. This is not harmful to the users computer and simply displays ads fairly infrequently as to not interfere with the users overall browsing experience.

How PPV Works…

Generally, an affiliate advertiser or advertising agency signs up with a PPV Network such as TrafficVance, and from here it works in much the same way as PPC. You can bid on keywords and when a user searches with that keyword, a popup window with your ad will display over the current window they are browsing. Better yet, you can bid directly on urls. This will cause your ad to appear as a popup over the current window whenever that url appears in the users address bar. Let’s say you are promoting an Auto Insurance Offer. You open an account with a PPV Network and bid on the url geico.com. Now when a user with the adware installed types www.geico.com into the their address bar, your ad will appear on top of www.geico.com.

The Benefits…

Besides the obvious ability to laser target your ads is the fact that keywords and urls are much cheaper to bid on compared to PPC Ads. There are many advantages to this form of traffic once you learn how to utilize it.

The Downfalls…

Several Affiliate Marketing companies spefically ban the use of PPV Traffic in their Terms of Service. Although many ban this traffic source, several will allow you to use it if you contact them and sign an addendum.

While I can type all day regarding the advantages of PPV Traffic such as the reduced bid costs in proportion to PPC Marketing and ability to laser target your ads, the KEY to succeeding is finding the right information. While Pay Per View Formula was a great introductory course, and I don’t regret purchasing it for one second, it was just that… an introductory course. The methods described are rather general and if you were to follow the herd, you would find yourself spending alot of money with very little results. To date, there are absolutely no PPV Informational products offering anything more than rehashed information from Pay Per View Formula. Believe me when I tell you that there are only a handful of us who actually know how to make a fortune with PPV Traffic and none of us are using these rehashed methods and tools. With PPV, more so than any other form of traffic, you need to be able to think outside the box. It’s the little things that make a huge difference.

Technorati Tags: Introduction To PPV, learn how to use ppv, pay per view formula, payperviewformula, ppv marketing, ppv marketing tips, PPV Networks, ppv traffic

Different PPV Networks Yield Diverse Results

You can not assume that a PPV campaign carried out via one network will produce similar results if you should decide to test it with another PPV Network. Different networks can deliver extremely different results.  Lets examine why we can’t generalize across different networks and the impact this fact should have on the way you conduct your business.

Foremost, various networks recruit their users in different ways. As a result, they generate drastically different audiences that may have extremely different buying and response habits. While one network may convince people to download their adware in exchange for a free game, another may generate users via screensavers or various toolbars. While much of these groups may overlap, their overall character would be extremely different. Thereby, an offer that may appeal to one network’s user base may fall on deaf ears when presented to another.

Secondly, Pay Per View is a numbers game. Results and their profitability can only be identified after a great deal of testing.  Thus, even small modifications in the value of key variables can have a significant overall impact after thousands upon thousands of impressions.  No two PPV Networks will yield identical bid prices across all URLs or keywords. Those variations in pricing will produce considerably different results.

Third, various networks have various guidelines regarding the display of advertisements. Some are served exclusively as popunders. Others may make use of popovers. The size of the ads may vary, as well. Those distinctions may seem minor, at first glance.  Nevertheless, when we multiply the differences out over several thousand impressions, variations in results will inevitably begin to arise.

Therefore, what works particularly well at TrafficVance may completely fail at Media Traffic. We can’t safely assume that a successful or unsuccessful campaign conducted through one network will yield comparable results with another.

What does this mean in terms of your business?

Initially, it justifies testing with multiple networks in an effort to discover the most profitable Pay Per View option.  In addition, it reminds us to be careful in assuming the scalability of any one campaign across multiple networks.

If you are only working with one network and you aren’t getting the preferred results, it may make sense to try your PPV strategy with one or two other networks before giving up on it.  Otherwise you could be passing on a profitable campaign.

If you have a profitable campaign, you should not pop the cork on your champagne the moment you decide to expand your reach via an additional network. Your winning PPV campaign could be a complete failure when transferred to another network.

The bottom line: PPV Networks are vastly different and they produce vastly different results.  Assuming that “they are all the same” is a mistake that could have a significantly negative effect on your business’s bottom line.

Technorati Tags: Lead Impact, media traffic, Pay Per View Networks, PPV Networks, TrafficVance

Setting Up a PPV Campaign

The entire process for a PPV setup or Pay Per View ad campaign is not as complex as you may think. Of course, this may depend on the level of advertising that you wish to use, what your advertising budget is, the amount of testing that you are going to be doing with your PPV Campaigns and which PPV Networks that you are using. Your PPV Setup will also depend on what you are promoting, whether it is a product or a service or if you are just taking care of a campaign and doing a PPV Setup for the promotion of a website to capture leads or to build a marketing list.
Read more

Technorati Tags: ppv campaigns, ppv tracking, ppv traffic, setting up a ppv campaign, tracking a ppv campaign