PPV, or pay per view, simply means that you only pay when a potential customer actually views your ad. This is also known as CPV or cost per view. When we refer to ppv we are talking solely about the companies which use adware to display ppv ads. Adware is a downloadable software which is usually installed by the user in exchange for something such as screensavers, online games, toolbars, etc. This downloadable software will then display ads in the form of popups or popunders whenever a user is online browsing.
Considering that we are only referring to PPV Networks which are utilizing adware, these will be the only companies that we rank. We will list some of the other PPV traffic sources but will not go into an in depth review.
We will list our top PPV Networks in order of profitibility from our experience. We weigh things such as amount of ppv traffic available, amount of competition which correlates directly with the actual cost per view, quality of traffic, conversion ratio, and overall ROI. Keep in mind that these are our opinions and others may experience varying results. We have listed the top PPV Networks below beginning with our most recommended and ending with our least favorite.
The Top PPV Networks
1. Traffic Vance – No surprise here. However, we are finding it more and more difficult to return an acceptable ROI with TrafficVance. This is mainly due to the competition. They are by far the most popular of the PPV traffic sources and it definately shows in the bid prices.
Pros: Excellent traffic volume & excellent user base. There traffic converts better than any other PPV network in our opinion. This has a lot to do with the fact that Traffic Vance owns their user base and is not out buying traffic from other networks which can sometimes be viewed as junk traffic. Best user interface in our opinion.
Cons: $1,000 minimum deposit. This is both good and bad in my opinion. It’s tough on some that may not have the money to invest but it also keeps the rifraf out and the newbies that have no idea what they are doing other than driving up bid prices. High competition thus higher bid pricing.
You may remember that we made a post regarding Traffic Vance now adding International traffic. This is in our opinion will put Traffic Vance leaps and bounds ahead of everyone.
2. Lead Impact – formerly Zango
Pros: The second most traffic behind Traffic Vance. Bid prices are relatively cheap compared to TrafficVance. Traffic converts relatively well, could be better but the amount of ppv traffic and the bid prices makes up for the inferior conversion rate. Our second highest ROI.
Cons: It is tough to get your ads reviewed at times. It can sometimes be days before ppv ads are reviewed if you don’t email them every time you set up a new campaign. As stated above, the traffic does not convert nearly as well as some of the other PPV Networks.
3. AdOn Network - Keep in mind that with AdOn Network your ads are being shown in a popunder window rather than a popup.
Pros: PPV traffic is very cheap compared to Traffic Vance. Traffic converts relatively well. PPV targets start at just $.005.
Cons: Low traffic compared to some of the other networks. They do have a tendency to send some junk traffic from time to time. You can check for junk traffic by running a report and looking for Partner ID 111211. You need to message your Rep. for approval every time you create new campaigns or else they will be pending for days.
4. Media Traffic
Pros: New PPV campaigns are quickly reviewed for approval. Traffic converts better than AdOn Network & Lead Impact.
Cons: Well, they didn’t get the nickname Media “NO” Traffic for nothing. Bid prices can also get quite high especially in relation to the amount of traffic that MediaTraffic has.
Pros: PPV traffic converts very well. Not alot of competition at the moment. Quick ppv campaign approvals.
Cons: Very low amount of ppv traffic. User Interface is not the friendliest.
6. Direct CPV
Pros: Well, they are #6 for a reason… we currently don’t have too many pros for DirectCPV. Keep in mind though that they are new and experiencing growing pains. They do have a decent amount of ppv traffic but we just haven’t found much to convert yet. Their user interface is much better now that they have re-done it so we will be spending a lot more time testing them. I just couldn’t stand the old cumbersome interface and refused to spend very much time with it.
Cons: Conversions seem to be lower than the others. New ppv campaigns can be pending for days if you don’t message your Rep. Our referrer stats are showing that they have been sending junk traffic from time to time.
7. Adoori – We don’t have much too report on them right now. Adoori is a new network in which we are just beginning our tests. We will report back with our findings once we have some history behind us.
You will notice that we did not rank Clicksor, AdBrite, MegaClick, or CPVMarketplace. This is intentional as we do not view them as true PPV Networks or PPV Traffic Sources. These companies serve ads based on the publisher’s website content rather than a software app. being installed on the users computer. Targeting for these 4 companies is far inferior to the PPV Networks in which we have ranked above.
I wrote this up rather quickly and will be adding to it in the near future. Most importantly though, the rankings are based on our experience and our ROI, so it is a good baseline for most to base their ppv marketing decisions.