Trafficvance.com has recently became one of the more competitive pay per view networks on the internet. Media Traffic has over the past few years, grown fairly large itself and has a pretty unique user install base.
We will briefly touch upon the 2 networks, as both have their advantages and disadvantages. One thing that remains true, both have good traffic, and cheap targets if you are setting your campaign up right from the start.
Mediatraffic.com -This network is primarily delivering ads to its user base after having had them install screensavers or other simple desktop applications. The user base is INTERNATIONAL in scope, and is NOT limited to the USA as is traffic from Trafficvance.com . The advantage here is the possiblility of 1) a wider and broader range of offers you can promote, and 2) a varied userbase you can test your offers/ ads with. *Trafficvance has just recently announced they have added an International Traffic component to their network* This is posted inside the user’s login dashboard!!
TrafficVance is going international!
02/11/2010 05:48 PM
As of midnight, February 12th you will need a new international Trafficvance account to receive any non-US traffic.
Go to trafficvance.com and apply. Use your existing “username_intl”, i.e. if your existing user name is abzd your new user name would be abzd_intl. You must indicate in the “Additional Information” section that you’re applying for an international account. Thanks!
When considering Trafficvance’s userbase, always remember the majority of their “user installs” come from people who chose to download and install games (gamevance.net) with the understanding that “relevant and unobtrusive ads” will be presented to them on occassion. Now this won’t immediately give you the full scope of the demographics of the Traffic Vance audience/userbase, for example a 12 year old may download and install the games, but it’s mom and dad who get served the ads later down the road. Targetting kids for installs is a very wise marketing plan by guys like trafficvance, and they know full well the spinoff of getting these installs.
Media Traffic on the other hand relies on their userbase to “want” to install emoticons, screensavers and the odd web based game themselves. As stated previously, they have a larger install base outside of the USA. Exact #’s aren’t readily available, but last I heard trafficvance was at about 12 million installs/users and Mediatraffic at approximately 8-10 million.
When creating your campaigns, both Mediatraffic and Trafficvance have similar guidelines, making them pretty easy to “scale over to”. (ie: if you have a campaign you just created for Trafficvance, in all likelyhood, the exact same camapaign can be uploaded to Mediatraffic). The main, or only big difference here is, if your creative or ad spawns an “auto audio play” creative, it will get rejected at mediatraffic. Both TV and MT will NOT allow your creative to spawn popups etc, and now TV has implemented very rigid guidelines with respects to trademarked logos and names. (Mediatraffic appears to have taken a more relaxed view on this).
If you are looking to get the most impressions for your buck, it is very apparent that Media traffic will allow your advertising dollar to last longer, but the traffic may not be the quality you are needing. On the other hand, traffic vance’s advertising competitiveness leads to higher bid prices for many targets out there, but the traffic truly does convert well.
Hopefully this has cleared up some of the advantages and disadvantages to using 2 of the popular PPV Networks out there. Media Traffic and TrafficVance both have solid user bases, and are only growing. The amount of advertisers using Traffic vance appears to be higher, hence driving up the prices to a lot of creative keywords and urls. This is where very meticulous tracking and analyzing comes into play, because BOTH these networks can “work” for the same campaigns, it just may well be on different targets (keywords or urls)