PPV Bot Update

Just wanted to update everyone on the status of PPV Bot, (our PPV Campaign Optimization Tool) and our Advanced Members Training Area.

We are currently testing the app. with 4 accounts on Traffic Vance and everything is running smoothly. We will begin getting all of the servers in place this week and will start with beta testers next week.

We are not expecting beta testing to last much longer than one to two weeks max as we have most of the bugs already worked out.  The beta testing phase is more for taxing the servers and determining exactly how many box’s we will need to utilize in order for PPV Bot to run at optimal speeds. At this time we will also be asking for feedback for added features, etc.

So, we are looking at mid March before PPV Bot becomes available to the public.

Our initial offering will be for TrafficVance only but the other PPV Networks will be supported a short time after the initial offering. Our second PPV Network of choice to support will be AdOn Network with Media Traffic & Lead Impact following. Each new PPV Network module should take roughly 3 weeks to develop, test, and have ready for use.

As for our PPV Members Forum, we are undecided whether this will be released to the public or whether we will utilize it only for PPV Bot members. We take a completely unique approach to PPV Marketing, as many will tell you, and at this point we are not really sure that we want to release that information other than to a small group. We will be limiting access to PPV Bot to 50-75 members so this would be a small enough group in which we could release our information without much fear of saturation.

If you have not already done so, get registered to be a part of the Beta Test.  All Beta Testers will be offered a discount for their time when PPV Bot is ready for use. As for a pricepoint, this is still being discussed and nothing is set in stone as of yet.

Register Here

Technorati Tags: AdOn Network, Lead Impact, media traffic, ppv bot, ppv forum, ppv marketing, PPV Networks, Traffic Vance

TrafficVance Demographics

It’s always a good idea to know exactly what demographic you are targeting in your PPV Marketing efforts.  Following is the latest demographic release for TrafficVance.

63% married
60% with children
70% online every day
70% shopped online in the last 30 days

18-24 11%
25-34 17%
35-44 23%
45-54 19%

female / male population almost even

97% US traffic

A couple of things to keep in mind:

1. Remember our last post regarding TrafficVance and their International traffic efforts?  They will be adding to this substantially in the near future.

2. Remember that the majority of TrafficVance’s user base comes from gamevance.com.  Users agree to be shown ads in exchange for online games. What does this mean to you?  Well, most of these downloads are coming from kids, and remember kids have parents that spend time and money online.

We will be posting the remaining PPV Networks Demographics in the next couple of days so be sure to check back.

Technorati Tags: ppv marketing, PPV Network Demographics, PPV Networks, TrafficVance, trafficvance.com

An Introduction to PPV Marketing

What is PPV or Pay Per View Marketing?  I was first introduced to this form of traffic by Gauher Chaudhry and his product, Pay Per View Formula. He made an excellent argument about the pitfalls and shortcomings of affiliate marketing through Google’s PPC(pay per click) and talked about the wonderful benefits of this new method described as Pay Per View. As a long time PPC Marketer, I knew exactly what he was talking about regarding PPC. Being a long term customer of Gauher’s Pay Per Click Formula, when he decided to launch PPVF, I jumped at it.

PPV in a nutshell is Adware. Although we all associate this term with something bad, most of the PPV Networks are eTRUST verified. Users agree to be shown ads in exchange for something free such as screensavers, games, toolbars, etc. This is not harmful to the users computer and simply displays ads fairly infrequently as to not interfere with the users overall browsing experience.

How PPV Works…

Generally, an affiliate advertiser or advertising agency signs up with a PPV Network such as TrafficVance, and from here it works in much the same way as PPC. You can bid on keywords and when a user searches with that keyword, a popup window with your ad will display over the current window they are browsing. Better yet, you can bid directly on urls. This will cause your ad to appear as a popup over the current window whenever that url appears in the users address bar. Let’s say you are promoting an Auto Insurance Offer. You open an account with a PPV Network and bid on the url geico.com. Now when a user with the adware installed types www.geico.com into the their address bar, your ad will appear on top of www.geico.com.

The Benefits…

Besides the obvious ability to laser target your ads is the fact that keywords and urls are much cheaper to bid on compared to PPC Ads. There are many advantages to this form of traffic once you learn how to utilize it.

The Downfalls…

Several Affiliate Marketing companies spefically ban the use of PPV Traffic in their Terms of Service. Although many ban this traffic source, several will allow you to use it if you contact them and sign an addendum.

While I can type all day regarding the advantages of PPV Traffic such as the reduced bid costs in proportion to PPC Marketing and ability to laser target your ads, the KEY to succeeding is finding the right information. While Pay Per View Formula was a great introductory course, and I don’t regret purchasing it for one second, it was just that… an introductory course. The methods described are rather general and if you were to follow the herd, you would find yourself spending alot of money with very little results. To date, there are absolutely no PPV Informational products offering anything more than rehashed information from Pay Per View Formula. Believe me when I tell you that there are only a handful of us who actually know how to make a fortune with PPV Traffic and none of us are using these rehashed methods and tools. With PPV, more so than any other form of traffic, you need to be able to think outside the box. It’s the little things that make a huge difference.

Technorati Tags: Introduction To PPV, learn how to use ppv, pay per view formula, payperviewformula, ppv marketing, ppv marketing tips, PPV Networks, ppv traffic