Lead Impact Demographics

In continuation of our post regarding PPV Network demographics originally posted Here, we are including the latest stats for Lead Impact, formerly Zango, below:

– 41% of users are age 45 and older, with 45- to 54-year-olds representing the majority.
– Emoticons are by far the most popular, with 50% of users citing regular usage, e-mail backgrounds (26%), (21%) round out the Top 3 most popular products.
– 79% of users download the online tools from home.
– Males are more likely to download weather tools and screen savers, whereas females prefer emoticons and e-cards.
– The majority of users (67%) are female.

Gender

• 64% male/ 36% female

Age
• 66% of users 35+
• 51% of users 25-54
• Median age of 42

Household Income
• Median Household Income of $83,874

Education:
• 60% have some college education

Audience

US 3.5 million
UK 800,000
France 500,000
Germany 525,000
Spain 300,000
Canada 325,000
Australia 150,000
New Zealand 50,000

This is the latest information in which we have for Lead Impact. Just like AdOn Network, they do not operate the same as Traffic Vance in that they do not own their full user base so knowing exactly where all of their users come from is an impossible task.

We have found Lead Impact to convert fairly well. Lead Impact does not currently have near the competition that Traffic Vance has so their ppv traffic is comparatively cheap.  From our experience, Lead Impact seems to have the 2nd most ppv traffic behind Traffic Vance.

Zango has had their problems in the past, but since Lead Impact has taken them over, we have found this to be among our top 2 ppv networks of choice

You can check out Lead Impact here: LeadImpact.com

Technorati Tags: Lead Impact, leadimpact.com, PPV Networks, ppv traffic, PPV Traffic Sources

AdOn Network Demographics

In continuation of our post regarding PPV Network demographics originally poster Here, we are including the latest stats for AdOn Network below:

Shoppers- some of the traffic comes from shopping adware.

Mostly young kids
Males 17-36, on social media and gaming sites

Need quick and easy offers

This is as much as we could gather for AdOn Network. They do not operate the same as Traffic Vance in that they do not own their full user base so knowing exactly where all of their users come from is an impossible task.

We have found AdOn Network to convert fairly well considering the demographics. And with minimum bids starting at .005, the ppv traffic is very cheap.  Also keep in mind that AdOn Network delivers your ads via popunder, not popup, so the ad is in front the prospects eyes when they close their browser.

You can check out AdOn Network here: AdOnNetwork.com

Technorati Tags: AdOn Network, AdOnNetwork, AdOnNetwork.com, PPV Networks, ppv traffic

An Introduction to PPV Marketing

What is PPV or Pay Per View Marketing?  I was first introduced to this form of traffic by Gauher Chaudhry and his product, Pay Per View Formula. He made an excellent argument about the pitfalls and shortcomings of affiliate marketing through Google’s PPC(pay per click) and talked about the wonderful benefits of this new method described as Pay Per View. As a long time PPC Marketer, I knew exactly what he was talking about regarding PPC. Being a long term customer of Gauher’s Pay Per Click Formula, when he decided to launch PPVF, I jumped at it.

PPV in a nutshell is Adware. Although we all associate this term with something bad, most of the PPV Networks are eTRUST verified. Users agree to be shown ads in exchange for something free such as screensavers, games, toolbars, etc. This is not harmful to the users computer and simply displays ads fairly infrequently as to not interfere with the users overall browsing experience.

How PPV Works…

Generally, an affiliate advertiser or advertising agency signs up with a PPV Network such as TrafficVance, and from here it works in much the same way as PPC. You can bid on keywords and when a user searches with that keyword, a popup window with your ad will display over the current window they are browsing. Better yet, you can bid directly on urls. This will cause your ad to appear as a popup over the current window whenever that url appears in the users address bar. Let’s say you are promoting an Auto Insurance Offer. You open an account with a PPV Network and bid on the url geico.com. Now when a user with the adware installed types www.geico.com into the their address bar, your ad will appear on top of www.geico.com.

The Benefits…

Besides the obvious ability to laser target your ads is the fact that keywords and urls are much cheaper to bid on compared to PPC Ads. There are many advantages to this form of traffic once you learn how to utilize it.

The Downfalls…

Several Affiliate Marketing companies spefically ban the use of PPV Traffic in their Terms of Service. Although many ban this traffic source, several will allow you to use it if you contact them and sign an addendum.

While I can type all day regarding the advantages of PPV Traffic such as the reduced bid costs in proportion to PPC Marketing and ability to laser target your ads, the KEY to succeeding is finding the right information. While Pay Per View Formula was a great introductory course, and I don’t regret purchasing it for one second, it was just that… an introductory course. The methods described are rather general and if you were to follow the herd, you would find yourself spending alot of money with very little results. To date, there are absolutely no PPV Informational products offering anything more than rehashed information from Pay Per View Formula. Believe me when I tell you that there are only a handful of us who actually know how to make a fortune with PPV Traffic and none of us are using these rehashed methods and tools. With PPV, more so than any other form of traffic, you need to be able to think outside the box. It’s the little things that make a huge difference.

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Setting Up a PPV Campaign

The entire process for a PPV setup or Pay Per View ad campaign is not as complex as you may think. Of course, this may depend on the level of advertising that you wish to use, what your advertising budget is, the amount of testing that you are going to be doing with your PPV Campaigns and which PPV Networks that you are using. Your PPV Setup will also depend on what you are promoting, whether it is a product or a service or if you are just taking care of a campaign and doing a PPV Setup for the promotion of a website to capture leads or to build a marketing list.
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