PPV Networks

TOP 10 PPV / CPV Networks

Kudos to the guys over at ppvplaybook, with a decent attempt to give insightful info on a cool post, but its very dated. It even dawns on me that its slightly misleading in the first place, but I like the topic, and would like to share the results of my findings on the topic of ppv networks, their costs, their traffic quantity, quality and lead demographics.

Probably easier if I set this up in a spreadsheet or tables at least, but for now I’ll just verbalize it on paper and see how it comes out in point form format. I’ll shoot to do one a day for a week, but will likely end up being a top 10 over the span of 2 weeks. With the Christmas shopping season and general overall money stresses all around us, it’s time to maximize out returns, and what better way then with pretty much instant, qualified traffic to our offers…

BEST PPV NETWORKS FOR CPA, CPS, Lead generation, Email list building, Arbritrage, even Branding.

#1) Trafficvance – Surprise, trafficvance.com is the leader when it comes to being the premium of cpv traffic. When you target properly with them, you will bank and consistently enough to mimic ppc traffic, even seo quality (in some instances).

PROS:

  • Best quality – Traffic tends to be easier to “engage” with trafficvance then other networks (aside from Lead Impact)
  • High volume – Not the highest, but 2nd highest and not too far behind the leader in traffic (Lead Impact)
  • Fast approval times (sometimes within minutes, at any time of day)
  • Ability to get landers approved with autoplay video and/or audio embedded within them
  • By including a disclaimer, terms and about us link at bottom of page you can get pretty much anything but copywright infringement materiels, adult, casino and all the other sketchy shit on the internet.

CONS:

  • Expensive startup, they require $1000 up front and a reference (if you need, let me know via comments below)
  • Expensive pops for lucrative domains (upwards of $1 for many cpa offer urls and keywords)
  • Aggressive competition when bidding on lucrative targets (*hence the ppv bots)
  • No option to bid on RON campaigns (Run of network.. to me, not as big of a deal, but a lot of guys are using the cheaper, less targeted traffic that most of the networks offer nowadays)
  • Reviewers aren’t always in the USA, aren’t always able to “see” your offers/landers and will flat out reject them without realizing this (big hassle/pain in the ass)
  • International traffic is only available for “textlink” customers, so no “popup” traffic outside the USA. As well, international textlink customers require a completely separate account, $1000 deposit etc…
  • Inability to see what bid #2 is if you are #1 (hence another reason for creation of the bot)

Yea, I know I have more cons then pros for tvance, but that is just the way I look at things, especially when it’s abundantly clear how large they are and how easy it would be for them to perfect what they are doing above and beyond the cons I mention here… They are #1, they are great, but a few small things and they are gold to everyone who can afford to use them…

That wraps it up for this post, it should come as no surprise that trafficvance is the #1 rated ppv network by us over here at ppvdomination. It shouldn’t come as much of a surprise who comes in at #2 too. It’s the heaviest hitter in terms of volume of ALL the ppv networks. With their recent name change from “Zango” to Lead Impact, we will take a look at this ppv network powerhouse, and how to best harness it’s demographic in the next 2 days.

CPVLabs just released a new update with included more the 15 changes to their CPV tracking/testing/campaign creation application. It is soon moving from serverside to a desktop app, using adobe air, so stay tuned. As it is, version 2.1 on a server has far more then I could ask for and will be giving more updates on some live campaigns I have going using it that turned profitable within days.

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PPV News

PPV Bot 7 Day Trials

New Update! (April 6, 2011)
This page gets some search hits so I thought Id edit it to make it reflect what is going on here at ppvdomination: We are again accepting TRIAL users, this time for the EXE version of our optimizer, and it does 5 of the popular networks! Not just trafficvance, but 4 of the other major ppv networks. Get your trial now before we close the doors on this tool once again! CLICK HERE

 

Just a quick update…we are currently accepting Trafficvance users, who want to demo our latest bot. This bot has gone through extensive beta testing, and has been modified to the point where we feel it’s more then ready for release.

We have listened close to all beta testers who have offered feedback. We’ve implemented a lot of UI changes to make using this potent tool, a lot more enjoyable. It truly is a time-saver if you are doing any amount of ppv advertising (especially with trafficvance).

The current version of ppvdomination supports Trafficvance. The next network we are adding within the next week, is the adonnetwork. We hope to add Media Traffic and then Lead Impact all within the month of April.

With the 7 Day Free Trial, you really have nothing to lose.. Hop on and give it a try, watch those competitive targets you are bidding on for #1 turn, “uncompetitive” after a few days of “ppvdomination”!

If you are serious about giving the bot a trial, head to our homepage (www.ppvdomination.com) and enter in your email. You will be given instructions instantly to your email, and we will get you setup right away…Enjoy.

Related Blogs

  • Related Blogs on AdOnNetwork.com
  • Related Blogs on leadimpact.com
  • Related Blogs on mediatraffic.com

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PPV Traffic Sources

Top PPV Network Reviews

PPV, or pay per view, simply means that you only pay when a potential customer actually views your ad. This is also known as CPV or cost per view. When we refer to ppv we are talking solely about the companies which use adware to display ppv ads. Adware is a downloadable software which is usually installed by the user in exchange for something such as screensavers, online games, toolbars, etc. This downloadable software will then display ads in the form of popups or popunders whenever a user is online browsing.

Considering that we are only referring to PPV Networks which are utilizing adware, these will be the only companies that we rank. We will list some of the other PPV traffic sources but will not go into an in depth review.

We will list our top PPV Networks in order of profitibility from our experience. We weigh things such as amount of ppv traffic available, amount of competition which correlates directly with the actual cost per view, quality of traffic, conversion ratio, and overall ROI. Keep in mind that these are our opinions and others may experience varying results. We have listed the top PPV Networks below beginning with our most recommended and ending with our least favorite.

The Top PPV Networks

1. Traffic Vance – No surprise here. However, we are finding it more and more difficult to return an acceptable ROI with TrafficVance.  This is mainly due to the competition. They are by far the most popular of the PPV traffic sources and it definately shows in the bid prices.

Pros: Excellent traffic volume & excellent user base. There traffic converts better than any other PPV network in our opinion. This has a lot to do with the fact that Traffic Vance owns their user base and is not out buying traffic from other networks which can sometimes be viewed as junk traffic. Best user interface in our opinion.

Cons: $1,000 minimum deposit. This is both good and bad in my opinion. It’s tough on some that may not have the money to invest but it also keeps the rifraf out and the newbies that have no idea what they are doing other than driving up bid prices.  High competition thus higher bid pricing.

You may remember that we made a post regarding Traffic Vance now adding International traffic. This is in our opinion will put Traffic Vance leaps and bounds ahead of everyone.

2. Lead Impact – formerly Zango

Pros: The second most traffic behind Traffic Vance. Bid prices are relatively cheap compared to TrafficVance. Traffic converts relatively well, could be better but the amount of ppv traffic and the bid prices makes up for the inferior conversion rate. Our second highest ROI.

Cons: It is tough to get your ads reviewed at times. It can sometimes be days before ppv ads are reviewed if you don’t email them every time you set up a new campaign. As stated above, the traffic does not convert nearly as well as some of the other PPV Networks.

3. AdOn Network - Keep in mind that with AdOn Network your ads are being shown in a popunder window rather than a popup.

Pros: PPV traffic is very cheap compared to Traffic Vance.  Traffic converts relatively well. PPV targets start at just $.005.

Cons: Low traffic compared to some of the other networks. They do have a tendency to send some junk traffic from time to time.  You can check for junk traffic by running a report and looking for Partner ID 111211. You need to message your Rep. for approval every time you create new campaigns or else they will be pending for days.

4. Media Traffic

Pros: New PPV campaigns are quickly reviewed for approval. Traffic converts better than AdOn Network & Lead Impact.

Cons: Well, they didn’t get the nickname Media “NO” Traffic for nothing. Bid prices can also get quite high especially in relation to the amount of traffic that MediaTraffic has.

5. Linksador

Pros: PPV traffic converts very well. Not alot of competition at the moment. Quick ppv campaign approvals.

Cons: Very low amount of ppv traffic. User Interface is not the friendliest.

6.  Direct CPV

Pros: Well, they are #6 for a reason… we currently don’t have too many pros for DirectCPV. Keep in mind though that they are new and experiencing growing pains. They do have a decent amount of ppv traffic but we just haven’t found much to convert yet. Their user interface is much better now that they have re-done it so we will be spending a lot more time testing them. I just couldn’t stand the old cumbersome interface and refused to spend very much time with it.

Cons: Conversions seem to be lower than the others. New ppv campaigns can be pending for days if you don’t message your Rep. Our referrer stats are showing that they have been sending junk traffic from time to time.

7. Adoori – We don’t have much too report on them right now. Adoori is a new network in which we are just beginning our tests. We will report back with our findings once we have some history behind us.

You will notice that we did not rank Clicksor, AdBrite, MegaClick, or CPVMarketplace. This is intentional as we do not view them as true PPV Networks or PPV Traffic Sources.  These companies serve ads based on the publisher’s website content rather than a software app. being installed on the users computer. Targeting for these 4 companies is far inferior to the PPV Networks in which we have ranked above.

I wrote this up rather quickly and will be adding to it in the near future. Most importantly though, the rankings are based on our experience and our ROI, so it is a good baseline for most to base their ppv marketing decisions.

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PPV Networks

TrafficVance Demographics

It’s always a good idea to know exactly what demographic you are targeting in your PPV Marketing efforts.  Following is the latest demographic release for TrafficVance.

63% married
60% with children
70% online every day
70% shopped online in the last 30 days

18-24 11%
25-34 17%
35-44 23%
45-54 19%

female / male population almost even

97% US traffic

A couple of things to keep in mind:

1. Remember our last post regarding TrafficVance and their International traffic efforts?  They will be adding to this substantially in the near future.

2. Remember that the majority of TrafficVance’s user base comes from gamevance.com.  Users agree to be shown ads in exchange for online games. What does this mean to you?  Well, most of these downloads are coming from kids, and remember kids have parents that spend time and money online.

We will be posting the remaining PPV Networks Demographics in the next couple of days so be sure to check back.

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PPV Networks

TrafficVance Goes International

TrafficVance has announced that as of midnight on February 12th, all members wishing to target International traffic will now need a separate International account.

The International account will be separate from US accounts and will require a $1,000 minimum deposit.

TrafficVance has announced that as of now their main focus will be the UK, CA, & AU.  Jonathan has informed me that their International user base is relatively small at this time.  This seems to be their main focus right now and International users are being added at twice the rate of US users.  It was recommended to me to wait approximately 6 months for them to build up the user base.

This will open up a whole new world of opportunity in the PPV Marketing arena.

For more information visit TrafficVance.com

Please check back as we will be releasing some very valuable PPV Marketing Tips in the near future.

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PPV Traffic Sources

Different PPV Networks Yield Diverse Results

You can not assume that a PPV campaign carried out via one network will produce similar results if you should decide to test it with another PPV Network. Different networks can deliver extremely different results.  Lets examine why we can’t generalize across different networks and the impact this fact should have on the way you conduct your business.

Foremost, various networks recruit their users in different ways. As a result, they generate drastically different audiences that may have extremely different buying and response habits. While one network may convince people to download their adware in exchange for a free game, another may generate users via screensavers or various toolbars. While much of these groups may overlap, their overall character would be extremely different. Thereby, an offer that may appeal to one network’s user base may fall on deaf ears when presented to another.

Secondly, Pay Per View is a numbers game. Results and their profitability can only be identified after a great deal of testing.  Thus, even small modifications in the value of key variables can have a significant overall impact after thousands upon thousands of impressions.  No two PPV Networks will yield identical bid prices across all URLs or keywords. Those variations in pricing will produce considerably different results.

Third, various networks have various guidelines regarding the display of advertisements. Some are served exclusively as popunders. Others may make use of popovers. The size of the ads may vary, as well. Those distinctions may seem minor, at first glance.  Nevertheless, when we multiply the differences out over several thousand impressions, variations in results will inevitably begin to arise.

Therefore, what works particularly well at TrafficVance may completely fail at Media Traffic. We can’t safely assume that a successful or unsuccessful campaign conducted through one network will yield comparable results with another.

What does this mean in terms of your business?

Initially, it justifies testing with multiple networks in an effort to discover the most profitable Pay Per View option.  In addition, it reminds us to be careful in assuming the scalability of any one campaign across multiple networks.

If you are only working with one network and you aren’t getting the preferred results, it may make sense to try your PPV strategy with one or two other networks before giving up on it.  Otherwise you could be passing on a profitable campaign.

If you have a profitable campaign, you should not pop the cork on your champagne the moment you decide to expand your reach via an additional network. Your winning PPV campaign could be a complete failure when transferred to another network.

The bottom line: PPV Networks are vastly different and they produce vastly different results.  Assuming that “they are all the same” is a mistake that could have a significantly negative effect on your business’s bottom line.

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PPV Traffic Sources

Buying Affordable Traffic

Not all traffic and traffic sources are for everyone, and in PPV this couldn’t be more true… With the growth of ppv, has come the growth of traffic suppliers in the cpv world, as well as the amounts of traffic they can supply.

Being cognizant of the demographics that each source delivers can be an important factor or factors when choosing what offer(s) to promote. Asking questions to your ad reps is oftentimes a good plan, as well as doing a little research on your own. Sites like quantcast.com, compete.com, alexa.com and others can give you some good indicators of the types of people that are using apps installed by the ppv networks you are buying traffic from…

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